For your first independent store

A clearer path
from idea to open.

Choose how to build, understand the costs, then learn one small step at a time. Practical ecommerce guides for people using AI without a development background.

Little Goods example storefront with its original sample productsStart here · 8 min read

How to build an ecommerce website with AI

A practical path for non-developers: choose your platform, prepare product facts, review AI changes, test an order, and plan a self-hosted launch.

Warm homeware photography used in a storefront design exampleChoose your setup · 7 min read

Self-hosted ecommerce vs Shopify: which fits you?

Compare ownership, hosting, AI editing, maintenance, and ongoing costs. Choose a store you can operate, with or without a developer.

The store owner's field guide, from first product to store maintenancePlan your budget · 6 min read

What does a self-hosted ecommerce store cost?

Budget for the source kit, hosting, domain, AI tools, backups, payments, and optional human help, with a transparent first-year example.

Learn by doing

Your store owner’s field guide.

Ten free lessons: product prompts, local setup, test orders, AI edits, launch planning, backups, and ongoing care.

Open the free course →